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Partnership

Align With an Institution

Club Bancruz Piraí runs the oldest private youth academy in Bolivia — 23 years, 12,000+ kids trained, 9 senior national team players. An English-first content engine, the 2026 World Cup window, and a story the world hasn't heard yet. Your brand doesn't just get a logo. It gets a narrative.

Why Bancruz Piraí

An Academy With Proof

El Semillero has operated since 2002 — the oldest private youth academy in Bolivia. 12,000+ youth trained, 9 senior national team players, 30+ Liga Profesional graduates. This isn't a startup. It's a 23-year institution with receipts.

The 2026 FIFA World Cup lands in 16 American cities this summer. Bolivia is fighting for a spot. An English-first content engine, a $4.1T U.S. Hispanic market, and a youth development story that writes itself. Your brand enters at the ground floor — before the growth curve.

23
Years running El Semillero
12,000+
Youth trained
9
Senior national team players
Dallas Cup appearances
Your Exposure

This Is Not a Logo on a Jersey

Traditional sponsorship gives you passive visibility during limited broadcast hours. Our content engine gives you active brand integration across YouTube, documentary series, and social media — 365 days a year, in English, reaching the US, UK, and Latin America simultaneously.

Documentary Integration
Your brand woven into the narrative of an American-operated club's journey in Bolivia. Not an ad break — a story arc.
YouTube Series
Dedicated episodes, behind-the-scenes access, and branded content segments reaching English-speaking audiences at $15–$75 CPM.
Social Media Package
Monthly branded posts across Instagram, TikTok, and X — platform-native content, not repurposed ads.
Kit & Matchday
Front-of-shirt, sleeve, training kit, or shorts placement — visible in all content, all platforms, all the time.
Academy Naming Rights
Put your brand on youth development programs. Tax-deductible through the Puente Foundation.
Category Exclusivity
Own your vertical. No competing brands in your category across any Bancruz Piraí platform or content.
Precedent

Content Turns Lower-Division Clubs Into Global Brands

Wrexham AFC — Wales
Before£1.9M commercial (2020)
After£17.3M commercial (2024)
Growth810% increase
Key stat57.7% revenue from outside UK
A fifth-tier Welsh club became a global brand. The engine was a documentary. Not a stadium. Not a star player. A story. Sponsors attracted: TikTok, United Airlines, HP, Ally Financial.
Independiente del Valle — Ecuador
BeforeThird-division, no fanbase
After2x Copa Sudamericana champion
Transfers€25M+ from academy pipeline
Case studyHarvard Business School
Academy-first. Content-second. Revenue followed. Chery Auto saw 147% YoY sales growth in Ecuador — partly attributed to the sponsorship.
Wrexham had Ryan Reynolds. IDV had a world-class academy. Bancruz Piraí has both a content engine and an academy — with a World Cup on the horizon and no celebrity price tag.
The Destination

Building the Campus

Inspired by Independiente del Valle's privately-financed campus in Sangolquí, Ecuador — adapted for Santa Cruz de la Sierra. A phased, multi-year buildout that turns El Semillero from a community academy into a continental development powerhouse.

TRAINING PITCH A 60×40M ACADEMY OPS 1 2 TRAINING PITCH B EDUCATION NUTRITION & MEDICAL PLAYER RESIDENCE — 40 BEDS MAIN PITCH 105×68M — 2,000–5,000 SEATS MEDIA STUDIO ADMIN & COACHING COMMUNITY ACCESS ZONE PUBLIC PITCHES · EVENTS · MARKET 60M N PHASE 1 (YEAR 1–2) PHASE 2 (YEAR 3–5) PHASE 3 (YEAR 5–10) CLUB DEPORTIVO BANCRUZ PIRAÍ CAMPUS MASTER PLAN SANTA CRUZ DE LA SIERRA · SCALE: NTS · 2026 · REV A SHEET 1 OF 1
Phase 1
Phase 2
Phase 3
Training Pitch A
Phase 1 · 60×40m

Professional-grade training surface with floodlights. Daily sessions, tactical drills, first-team preparation.

Academy Operations
Phase 1

Office, classroom, coaching coordination. The nerve center for player development and institutional oversight.

Training Pitch B
Phase 2 · 60×40m

Second pitch enabling simultaneous first-team and youth sessions. Doubles training capacity.

Education Center
Phase 2

Classrooms, computer lab, study rooms. SAT prep, English instruction, college pathway advising.

Nutrition & Medical
Phase 2

Kitchen for player meals plus sports medicine. Injury prevention, rehab, performance monitoring.

Player Residence
Phase 2 · 40 beds

Dormitory with study rooms. No kid misses training because they don't have a safe place to sleep.

Main Match Pitch
Phase 3 · 105×68m · 2K–5K seats

Full-size match venue. Home ground for División Profesional, continental cup qualifiers, and the content engine's primary backdrop.

Media Studio
Phase 3

Production facility for the content engine. Interview setups, editing suites, equipment storage.

Admin & Coaching
Phase 3

Front office, coaching staff, video analysis, boardroom. Institutional headquarters.

Community Zone
Phase 3

Public pitches, events space, market. Opens the campus to Santa Cruz — the club belongs to the city.

Foundation — Year 1–2
  • Secure land in Urubó corridor
  • Professional training pitch with floodlights
  • Academy operations center
  • Perimeter fencing and infrastructure
Development — Year 3–5
  • 40-bed player residence with study rooms
  • Education center with classrooms and lab
  • Nutrition kitchen and sports medicine
  • Second training pitch
Campus — Year 5–10
  • Full-size match pitch with 2K–5K seats
  • Media production studio
  • Community access zone
  • Administrative and coaching offices
The Business Case

Your Sponsorship Is Tax-Efficient

Every dollar you invest in this partnership works twice — once as brand exposure, and again on your tax return.

Path 1 — Business Expense
IRC Section 162

Your sponsorship is a fully deductible business expense — the same way you'd deduct any advertising spend. No percentage cap. Just a written agreement and documented deliverables.

100% deductible
No cap
Written agreement required
Path 2 — Charitable Contribution
IRC Section 170 · Puente Foundation 501(c)(3)

Donations to El Semillero's youth programs through the Puente Foundation are tax-deductible as charitable contributions.

Corporate: 10% of income
Individual: 60% of AGI

Recommended: Split your investment. Commercial sponsorship (Path 1) for exposure. Charitable donation (Path 2) for academy support. Both deductible. Talk to your tax advisor.

Estimate Your Tax Savings
Illustrative only. Consult your tax advisor.
Partnership Tiers

Choose Your Seat

Every tier includes documented exposure, quarterly reporting, and a direct relationship with the club's operating team.

Founding Partner$15K–$50K/yr

One founding partner only — first mover advantage.

  • Front-of-shirt on match and training kits
  • Lead placement in all documentary and YouTube content
  • Narrative integration — not ads, story arcs
  • Full social media package across all platforms
  • Category exclusivity
  • 4+ dedicated player ambassador videos annually
  • Co-branded merchandise collection
  • Milestone escalation: +25% per 50K subscriber milestone
Major Partner$5K–$20K/yr

3–4 available. Premium visibility without front-of-shirt commitment.

  • Sleeve, shorts, or training kit placement
  • Featured in 6+ YouTube videos per year
  • Monthly social media content package
  • Category exclusivity in your vertical
  • Quarterly performance reports
  • Logo on all digital properties
Official Partner$2K–$8K/yr

5–8 available.

  • Category exclusivity
  • 2–4 social media posts per month
  • Logo on website and matchday materials
  • Mentioned in 2–3 YouTube videos annually
  • Semi-annual performance reports
Community Partner$500–$2K/yr

Unlimited availability.

  • Logo on website partner section
  • Occasional social media mentions
  • Matchday program inclusion
  • Digital certificate of partnership
El Semillero Development Partner$5K+ (tax-deductible)

501(c)(3) tax-deductible through the Puente Foundation. Unlimited.

  • Choose your impact: academic support, nutrition, equipment, scholarships
  • Naming rights for specific academy programs
  • Recognition as "Youth Development Partner" in all content
  • Annual impact report with photos and measurable outcomes
  • Visit the academy and meet the kids
Who Fits

Sponsors Come From Everywhere

Sherwin-Williams sponsors IDV in Ecuador. United Airlines sponsors Wrexham in Wales. The logic isn't geography — it's audience, story, and reach.

SMBs Seeking LATAM Exposure
You want to reach Latin American consumers but can't afford Liga MX or MLS rates. Our content puts your brand in front of US Hispanic and LATAM audiences at a fraction of the cost.
Craft beverages · Outdoor brands · Fintech · DTC · Import/Export
Mid-Market Consumer Brands
You're spending on influencer campaigns. We offer something those can't — a real story, real stakes, and an audience that trusts the narrator.
Travel · Consumer tech · Food & beverage · Sustainable goods
Global / Sports-Adjacent
Wrexham proved content-integrated sponsorship at a lower-division club can outperform traditional sports sponsorship by 8x. Same model — with a World Cup window.
Airlines · Beverage · Sportswear · Automotive
LATAM Diaspora Businesses
Your customers send money home and miss the fútbol they grew up with. Our club is the bridge — a real Bolivian institution with American operations.
Remittance · Travel · Food brands · Legal · Real estate · Telecom
Process

From Handshake to Kickoff

1
Conversation
We learn your brand and goals. You learn our story and numbers.
2
Proposal
A custom package built around your objectives — not a media kit.
3
Agreement
Clear contract with deliverables, timelines, exclusivity, and escalation clauses.
4
Integration
Our production team (25+ years network TV) builds your presence into the story.
5
Reporting
Quarterly reports: impressions, engagement, geo breakdowns, content archives.
The Window

The 2026 FIFA World Cup Is This Summer

June 11 – July 19, 2026. Sixteen cities. 48 teams. 5+ billion viewers. Bolivia is one match from their first World Cup since 1994 — the last time it was held in the United States. Sponsors who commit before the window own the origin story. After the window, you're buying a spot. Right now, you're building one.

Questions

The Fine Print

Is sponsoring a foreign football club really tax-deductible in the US?
Yes. Under IRC Section 162, sports sponsorship qualifies as an ordinary business expense when it delivers documented promotional benefits. There is no prohibition against deducting sponsorship of an international entity. Separately, charitable donations through the Puente Foundation (a US 501(c)(3)) are deductible under Section 170. Consult your tax advisor.
How do I know my money is being used properly?
Every sponsor receives quarterly performance reports with impression data, engagement metrics, geographic breakdowns, and content archives. Charitable contributions through the Puente Foundation are subject to restricted-use requirements and annual impact reporting.
What if I'm based in Canada or the UK?
Canadian and UK companies can deduct sponsorship as a business expense under their respective tax codes. The commercial sponsorship path works internationally. For charitable deductions, a local charitable entity would be needed.
What audience size are you reaching right now?
We're transparent: this is a ground-floor opportunity. The content engine is in early production. Our team has 25+ years of network TV experience (13 Emmy nominations, 700+ episodes). What you're buying is founding partner positioning before the growth curve. Every contract includes milestone-based price escalation.
Can I visit the club or the academy?
Yes. Tier 1 and 2 sponsors receive annual visit invitations. El Semillero Development Partners at any level can arrange academy visits. Santa Cruz de la Sierra is a modern city with international flights.
What is the minimum commitment?
Community Partner starts at $500/year. El Semillero Development Partner donations start at $5,000. Commercial tiers are priced by exposure package. Annual commitments standard; multi-year deals receive preferred rates.
How is this different from buying a YouTube ad?
A YouTube ad interrupts. A sponsorship integrates. Your brand appears organically in documentary storytelling, behind-the-scenes footage, and social media — told by a production team that knows how to make audiences care. Nielsen data shows branded content drives 60–77% of social media value for sports sponsors.

Ready to Be Part of the Story?

Reach out to our partnerships team. We'll set up a conversation, learn your goals, and build a custom proposal.

partnerships@bancruz.org

Or fill out our interest form below

Send Inquiry

Media inquiries: media@bancruz.org · General: partnerships@bancruz.org